When it comes to improving Shopify sales, all available strategies and Shopify features must be exploited fully. Even though Shopify has provided several highly effective features, a majority of stores fail to take advantage of these functionalities. From abandoned carts to Facebook-Shopify integration, to Shopify experts, to POS, to discount codes, all these aspects can be addressed using Shopify features to boost sales.

How to boost sales using Shopify features

Abandoned Cart Recovery

Abandoned cart refers to the unfavorable situation where a customer selects and adds an item to their carts but abandons the process without a purchase. According to the research study by Baymard, average online stores have a cart abandonment rate of 69.23%. Even though this percentage is very high, adopting effective strategies to reduce the rate of abandonment provides you with an invaluable opportunity to increase your Shopify sales. The most effective cart abandonment recovery tactic is to exploit in-built Shopify features. 

To reduce the high number of abandoned check-outs, you’ll need to investigate the reasons behind the abandonments. Firstly, some customers can be distracted and forget to complete their purchase. Secondly, a customer can add an item to their cart to check the total price with shipping and taxes. Thirdly, some will intentionally abandon their cart, hoping to capitalize on a discount that may be offered via an abandoned cart email. Regardless of the reason behind the abandonment, customers only add the items they love and want to their carts. This provides you with a window to exploit available strategies to convince or remind the customer to complete the purchase;

• Retargeting Ads: The fact that customers liked the product enough to add it to their cart implies that the items in abandoned carts provide you a peek into their wants, needs, likes, and desires. You can employ retargeting ads to recover abandoned carts and boost sales by presenting each customer with the exact products that they’ve abandoned in their cart and convince them to go back and complete the purchase.
  
  
• Push notifications: Pop-ups are effective for remarketing to specific customers. Using a push notification app in the Shopify App Store, you can send personalized push notifications with special discounts to customers who have abandoned cart enticing to complete the purchase. Ideally, you should send notification within 24 hours before their needs or desires are either satisfied by another store or diminished with time.
  
  
• Email: You have to use a captivating subject to entice your customer to open the email and allow your charming words and discount to work its magic. For the standard Shopify plan, you’ll have to email each customer manually, which is tedious. You can upgrade to an ‘advanced’ plan or download an abandoned-cart recovery app that emails customers automatically whenever they abandon their cart.